The Kurve Lite 2 is Kardinal’s new line of affordable vape stick product which features the latest LED light technology and grip ridges for a comfortable experience. To promote it into the market, a unique artistic approach is used to break from the typical vape stick promotional aesthetics. Stills of the product’s 3D models are placed in an environment with colourful organic waves which resembles the ridged grip, arranged in a blossoming flower pattern.

The same treatment is used in the simple and sleek promotional video. To accentuate the new features, there are close up shots on the LED lights and ridged grip to solidify the two elements as the key features of the new product.