A+M MAGAZINE GOLD WINNER 2021 EXPERIENTIAL MARKETING AGENCY OF THE YEAR AND LOCAL HERO AWARD100 MILLION IMPRESSIONS - MARVEL AVENGERS : ENDGAME DRONE LIGHT SHOW29 MILLION VIEWS - HIPHOPDX ASIA7 MILLION VIEWS - JOE FLIZZOW'S CIAO25 MILLION IMPRESSIONS - JDT 'THE SIXTH' DRONE LIGHT SHOW3 MILLION VIEWS - YUNA'S FOREVERMORE
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7/7/2023
I would say that my role in 33.3 would be a visual creative. It is a challenging feat, as we are always trying to push boundaries regardless if it’s a small or big project.
I don’t only see myself as a graphic designer, but as a problem solver who delivers the solution with the creative freedom and flexibility that I have.
To be exact it would be during university, the moment I was exposed to the history of art and design. Since young I had been creating art (drawing and painting), but I was a science stream student in high school which made me think of art as a hobby.
However, after pursuing engineering for a bit under Malaysian Airlines, I realised it wasn’t for me and decided to study for a Diploma in Graphic Design at Ibrahim Sultan Polytechnic.
My past and future. I was from a rural area in Johor where there wasn’t much exposure to art. This made me go out to explore subcultures where I found gigs, graffiti, underground music, and meeting friends of the same creative interest which inspired me.
My future as a creative also inspires me to create now that I have more opportunities and exposure than I had growing up.
16/9/2021
I feel like working in a multicultural environment has given me an openness to multiple choices, for example the way you want to approach your work to a certain crowd or targeted audience you can engage with a different perspective.
I think the best method is to always adapt with the design principle when you’re working as a designer. For example when we design, we should not only think about how products will be experienced at particular settings, but also how the product can adapt depending on changing context and user decision.
I see the best thing about being creative right now in Malaysia is you get more people supporting your career and people slowly find that graphic design is such an important role in any industry.
16/9/2021
Personally growing up with such diverse surroundings, I never really gave so much thought about it as ‘multicultural’ but rather as a given, it is a lot about looking inwards and unraveling the norms that I am used to.
Collaborate and grow with your local creatives and the people around you. Pave the way as the next generation and don’t solely depend on established creatives for opportunities but rather make your own.
Don’t be afraid to ask questions and build relationships more than just to network.
The fact that we are still such a young nation yearning to find our identity.
Everything we know now of Malaysia is what was perceived or given as the staple of the Malaysian identity when there is still so much to explore.
